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Digital Marketing Campaign Plan
Digital-marketing landscape of an organisation plays a vital role in improving organisational performance in terms of enhanced brand-exposure, increased customers’ engagement and enhanced competitiveness. Most importantly, it is essential to determine the most effective ways of using digital-media platforms to ensure development of a well-structured as well as competitive digital-hardware landscape. Digital-marketing strategy of a brand could involve use of multiple digital-media platforms for enhancing efficiency of every channel by ensuring inter-connectedness. Present report is aimed at providing an effective campaign plan for a small business to enhance its efficiency in terms of engaging a large number of customers and thereby increasing brands’ profitability along with competitiveness. This will provide a detailed understanding of the steps that should be considered while developing a campaign plan for a business to ensure its success. This report has also identified challenges and opportunities in relation to development of a well-structured digital-hardware landscape through identification of proper digital-marketing mix appropriate for specific brands and their purposes.
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Specifications
- School: Cambridge University
- Course: Business Administration
- Subject: MBA
- All documents for this course ›
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- Section: Homework & Assignments
- Made on: 01-16-2024
- Type: .pdf
- Pages: 18
- Language: English
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Subjects of Business Administration - Cambridge University
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